Discover the Freshness of European Fruits!
Welcome to EUFRUITBASKET, the European campaign that celebrates the natural goodness of fresh fruit. Our mission is simple: to inform and inspire consumers to enjoy more fruits every day, as part of a balanced, healthy, and sustainable lifestyle.
peaches
peaches
nectarines
nectarines
kiwi fruit
kiwi fruit
kaki fruit
kaki fruit
Why choose European fruits?
- Natural taste and seasonal freshness
- Certified European quality and safety
- Variety for every season
- Encouragement to follow the “5 A Day” recommendation
European peaches
Produced in Greece
Enjoyed fresh as a snack, sliced into fruit salads, blended in smoothies, or used in desserts. Peaches also pair well with yoghurt and cereals as a naturally sweet topping.
European nectarines
produced in Greece
Enjoyed fresh as a snack, in fruit salads, blended in smoothies, or grilled in summer dishes. Their smooth skin makes them particularly convenient for children and quick consumption.
European kiwi fruit
Produced in Greece
Quick and versatile: cut and eat with a spoon, slice into fruit salads, or blend into smoothies. Their refreshing flavour makes them a favourite in breakfast bowls.
European kaki fruit
produced in Spain
Sweet and smooth, kaki fruit can be enjoyed fresh, sliced into salads, blended in smoothies, or used in autumn desserts.
At EUFRUITBASKET, quality is more than a promise – it is a commitment backed by the highest European and international standards. Every nectarine, peach, kiwi, and persimmon (kaki) promoted by the campaign is grown under strict EU rules for food safety, sustainability, and traceability.
EUFRUITBASKET is a three-year European campaign (2024–2027), co-financed by the European Commission under Regulation (EU) 1144/2014, which supports information and promotion measures for agricultural products in the EU internal market. The campaign focuses on informing and raising awareness about the benefits of fruit consumption, while highlighting four key products: peaches, nectarines, kiwis, and kaki fruit (persimmons). It is implemented by two producer organisations: ASEPOP VELVENTOU, established in Velventos, Kozani (Greece), and the Asociación Española del Kaki (AEKAKI), established in Valencia (Spain). Both organisations are committed to quality, sustainability, and promoting healthy habits across Europe.
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